For most of the past month, or has it been six weeks, I’ve rarely ventured further than my backyard. But an occasional walk in the woods with my dog makes spending the rest of the week in the house a lot easier. When last seen Sheltering in Place with Nature, I was roaming around Garret Mountain Reservation in Woodland Park, N.J. Since then all state and county parks in New Jersey have been closed down. So I had to head north of the border (the New York/New Jersey border) to get a quick hike in. These photos are from Goosepond Mountain State Park in Chester, N.Y.
Goosepond is an undeveloped state park in Orange County, N.Y. There are no facilities other than trails for hiking and horseback riding. The Highlands Trail, a 100+ mile trail that goes from the Hudson River in New York to the Delaware River in New Jersey goes through Goosepond Mountain Park. The trail passes through land at the southern end of the park which was purchased by the Open Space Institute, a New York-based conservation organization, in 2016, preserving it from a planned golf course and residential development. The OSI turned the land over to the Palisades Interstate Park Commission, making it part of Goosepond Mountain State Park and connecting that park to Sterling Forest State Park.
The early jukeboxes, the automated phonographs and the nickel-in-the-slot machines had some serious limitations. They were built as coin-op attachments to the early Edison phonographs which used cylinders to hold the music. The early model jukebox had a single cylinder that held a single song. How many nickels are you going to throw in the slot if the damned machine keeps playing the same song over and over again? Especially since you likely had to crank it up yourself. In addition, there was no amplification. The listening device was a few tubes that came out of the machine. That sort of thing might work if you’re in a museum, but the initial sites for jukeboxes were mostly bars and you can just imagine how limiting the listening tubes were. (See The Jukebox Story: Whose Idea Was This Anyway?)
And yet the early jukeboxes were successful enough to arouse the interest of a number of entrepreneurs and manufacturers looking to produce more of them. And with them came inventors ready to address those limitations. So the evolution of jukebox technology involved creating ways to give the user more and more songs to choose from, improving the sound experience, and eventually making them look a little cooler.
Initially the issue of limited choice was addressed by installing multiple machines in the same location. Improving the capacity of the jukebox to play more than one song required the music to be in a more convenient form than the old metal cylinders. That problem was addressed in 1890 when a German immigrant named Ernie Berliner created the first disc record. Berliner had come to the U.S. in 1870 at the age of 19, primarily to avoid serving in the Franco-Prussian War. Among his inventions was a telephone transmitter that he patented and later sold to Bell Telephone. In 1887 he received a patent for the “gramophone,” a device which, according to his patent application, was capable of “recording sound using horizontal modulation of a stylus as it traced a line on a rotating cylindrical surface.” Basically that is the technology that turntables use to play vinyl up to this day. Berliner produced the first gramophone in 1890.
It took another European immigrant to apply Berliner’s invention to the jukebox. John Gabel was born in 1872 in what is now Slovakia but at the time was part of the Austro-Hungarian empire. He left Europe at age 14, joining his brother in Cleveland. He later moved to Chicago where in 1898 he founded the Automatic Machine and Tool Company. The company’s primary business was in making arcade games. But in 1905 Gabel’s company produced a coin-operated music player, the Automatic Entertainer. It offered 24 choices, based on two stacks of 12 records. It also automatically changed the needle after each record, a feature he received a patent for. I’m old enough to have regularly used a “record player” and would have loved an automatic needle changer.
Franz Rudolph Wurlitzer was another 19th century German immigrant. In 1850 he founded the Wurlitzer Company, producer of primarily keyboard instruments. Wurlitzer is perhaps best known for its organs, but it also was for a time the leading producer of jukeboxes. By 1930 it was being run by Wurlitzer’s heirs and they positioned the company as a jukebox producer. In 1933 Prohibition ended. That gave rise to the opening and reopening of bars all around the country and with those new bars came a new demand for jukeboxes. Wurlitzer was the primary beneficiary of that, selling up to 40,000 jukeboxes a year by the end of the decade.
“The Manhattan” a Wurlitzer Jukebox, included
the Simplex mechanism to change records. The Simplex was invented by Homer E. Capehart of Indiana who eventually sold his company, Packard, to Wurlitzer.
In 1941, Wurlitzer produced a jukebox that demonstrated the change in style and appearance of the jukebox. The Wurlitzer 850 Peacock, with its art deco styling, bright lights and colors, bore little resemblance to the old wooden cabinets of bygone years.
The Wurlitzer Peacock
Wurlitzer is one of what is called the big four of jukebox producers. Another was Seeberg, a company that is responsible for a series of innovations that created the classic jukebox of the 50’s and 60’s, when the devices had their heyday. Not surprisingly, the company was founded by a European immigrant. Justus P. Seeberg came to the U.S. from Sweden in 1897 at the age of 16. Ten years later he founded the J.P. Seeberg Piano Company and 20 years after that, the company gave up on pianos and focused on jukeboxes.
In 1928 Seeberg produced the Audiophone, a coin-up player that housed eight separate turntables in a ferris-wheel type configuration. But the audiophone also introduced the electrostatic speaker providing greater amplification of the sound that came from the jukebox.
(Image by Partick Fore)
From the 1950’s and for a couple of decades after that you could hardly find a diner in the U.S. that didn’t have a jukebox set at every booth. Seeberg was responsible for that innovation as well. Now run by Justus’ son Noel, the company introduced in 1948 the 3W1 wallbox. It operated as a kind of remote control for the jukebox and eventually would have speakers to play the music right at the user’s table. The first Seeberg wallboxes used either a multi-wire cable or a wireless signaling system to get the customer’s choice sent to the master box.
One year later came an equally profound innovation and one that sent Seeberg to the top of charts in terms of jukebox sales. The 1949 model used the smaller and lighter 45 rpm disc in place of the bulkier 78 rpm versions. This enabled Seeberg to create a jukebox with 100 choices, 50 45-rpm records that could be played on either side. The new Seeberg players held the records in a magazine-type set up and played the records vertically on a flywheel turntable. By the mid-50’s Seeberg was producing 200-choice models.
This is what jukeboxes would look like for at least the next 25-30 years. 45-rpm records played on both sides with “orders” of what to play being sent in from remote boxes. Many times I can remember sitting in a diner getting one coffee refill after another waiting for my songs to finally come up on the jukebox.
Jukeboxes would later change as the way listeners accessed their music changed. Records would eventually give way to CD’s and then video DVDs. Eventually jukeboxes would be run off of digital music, choices would become practically unlimited and the grand old eye-catching cabinets became dinosaurs.
Had he been born a century later, Louis Glass would probably have been known as a geek. And for a geek, he ended up in the right place, Northern California. Glass was born in 1845 in Delaware but moved to California as a young boy. One of his first jobs was as a telegraph operator. It was the telephony that caught his eye and he used savings from his Western Union post to buy into telephone companies in Oakland and San Diego.
Glass also became an agent of the Edison General Electric Company and was general manager of Pacific Phonograph Company when it was founded in 1889. In May of 1890 the Los Angeles Express carried this description of Glass demoing the Edison phonograph: “The Phonograph, that greatest achievement of Wizard Edison’s inventive genius, is in the city, ready to reproduce human speech for business or pleasure. The wonderful instrument is at the Nadean. Mr. Louis Glass, manager of the Pacific Phonograph Company, exhibited its workings to several well known citizens to their extreme mystification and delight in his room last evening and today.”
But Glass, along with business associate William S. Arnold, already had a variation of the Edison machine in mind. In December of 1889, Glass had installed a contraption known as the “nickel-in-the-slot” machine in a gin joint called Palais Royale, a couple blocks from his office in San Francisco. Glass and Arnold had attached a coin operated device to an Edison Class M electric phonograph. Inserting a nickel activated the cylinder that played the music. Without any sort of electric amplification, listeners used one of four listening tubes that were attached to the machine. Glass claims his Palais Royale nickel-in-the-slot machine pulled in $1,000 in six months.
There was only one song per cylinder, so there were no buttons with letters and numbers to push. Glass varied the musical selections by adding a couple more devices at the bar. It is the Glass nickel-in-the-slot that is often viewed as the first jukebox and as such Glass is the man most often credited as the inventor of the jukebox.
Charles Adams Randall
One year before Glass’ device was sucking up nickels in a San Francisco bar, an electric engineer and inventor by the name of Charles Adams Randall filed for a patent for a device he called the Parlophone. Adams-Randall was an American living in London and filed the patent application in the U.K. He had at one time been an assistant to Edison. His inventions included an “Electro Mechanical Time Stamp,” a business tool enabling the time-stamping of packages or documents when they are received, and an “Electric Time Alarm and Indicator” for which he was granted a U.S. patent.
The Parlophone would be capable of recording and then playing back on phonograph cylinders. And if it were ever to have been built, which it apparently wasn’t, it would have been coin operated. The uniqueness of the device which Adams-Randall specked out was in the way the sound was created through the movement of a stylus by an electromagnet. While never introduced commercially, Adams-Randall’s patent filing gives rise to the claim that the jukebox was his idea.
Albert K. Keller
Yet another claim to being the father of the jukebox comes from a Philadelphian named Albert K. Keller. In 1891, Keller filed a patent application (granted in 1894) for a “machine for operating phonographs.” In his patent application Keller described his invention: “My invention relates to machines or attachments for operating phonographs after the manner of what are known as vending machines, such attachments remaining normally locked but being released by a coin to be moved to operate the phonograph, and my invention consists of the novel devices and combination of parts hereinafter described and set forth in the claims hereof.”
Keller is viewed as the first successful manufacturer of automatic phonographs. His machines were manufactured by Ezra Gilliland of the Gilliland Sales Co. The Keller designed machines were installed in arcades in numerous cities. It is Keller’s claim that his first automatic phonograph was built in 1887, thus preceding the Glass nickel-in-the-slot.
The Keller coin-operated phonograph
But When Did They Start Calling Them Jukeboxes?
While devices that allowed folks to pay-to-play their favorite songs have been around for some 130 years, the name jukebox didn’t come into play until the late 1930’s or early 1940’s. It was derived from the term juke joint. Juke is a Gullah word. Gullah is a Creole like language that was spoken by African-Americans living in the low country of Georgia and South Carolina. A juke joint is a little like what we might call a dive bar. But not the kind of dive bar with alcoholics sitting in the corner on stools all night. Instead a juke joint is a lively sort of place for music, dancing and carousing.
A Clarksdale, Miss., juke joint. 1939
I searched newspapers.com and the first mention I found of a “juke box” was in a gossipy column called the Town Crier in the Akron Beacon Journal of December 14, 1939. The author, Anthony Weitzel, reported that “Bernard and Viola Berk plotting New Year’s eve at their winter place in Eustis, Fla., where the hottest dive in town is a hamburger palace equipped with a “juke-box”….A “juke-box” in case you haven’t been south, is a nickel music-box…the kind the syndicates are squabbling over.”
A September 22, 1940 article in the Baltimore Sun clarified: “You may not know that powerful instrument, the juke-box, by its trade name, but you have surely seen it in the corner of the local drugstore, the roadside hamburg bar, or any of the eat-drink-and-dance places which can’t afford homemade music.”
The 2010’s were not a good decade for for-profit colleges. Investigated by Congress, sanctioned by regulators, charged by state attorneys general and sued by thousands of their students, the result was tumbling stock prices, shrinking enrollment and closure of hundreds of campuses. (See The For-Profit College Industry: Dropouts, Debt and Padlocked Doors.)
But there is a light at the end of the tunnel. It comes in the form of Trump’s choice for Secretary of Education Betsy DeVos. DeVos seems to know little about the public education that most American children receive, nor does she apparently care. But when it comes to investors looking to make a profit by exploiting underserved segments of students, she’s all in.
One of DeVos’s first actions was to fill the department with staffers whose background was in the for-profit college industry. She named Robert S. Eitel as her senior counselor. Eitel worked for both Bridgeport Education Inc. and Career Education Corporation. Bridgeport, which owned Ashford University, has been investigated by several states, was banned from receiving GI Bill benefits by a court in Iowa, was sued for violation of the Telephone Consumer Protection Act because of its robocalls, and admitted to the SEC that it had made unreliable statements of its earnings. It has since changed its name to Zovio. Career Education has shut down most of its 50 campuses in the U.S. and it too has changed its name, now calling itself Perdoceo Education Corporation. Eitel was a vice president at both of these firms.
Another former Career Education employee (senior vice president 2010-2015), Diane Auer Jones, was named by DeVos as senior advisor on post secondary education. She also worked for CollegeAmerica, an institution run by the Center for Excellence in Higher Education (CEHE). CEHE was put on probation by the agency that had accredited it. It has been sued by the State of Colorado and the Justice Department for its recruiting practices. Jones also spent time with a for-profit college lobbying concern, CECU.
The Department of Education general counsel position went to Carlos G. Muniz, a legal consultant to Career Education. At one time he was a deputy attorney general in Florida where he helped convince the attorney general not to take action against Trump University. He has since been appointed to the Florida Supreme Court. DeVos also hired attorney Linda Rawles, who was “regulatory counsel” at Bridgeport.
And then there is Julian Schmoke. His resume included 15 years as associate program dean at DeVry University. Only one year before he joined DeVos, the FTC had announced a $100 million settlement with DeVry over inflated claims of job placement. DeVry also settled with the New York State attorney general for $2.25 million. That action was based on fraudulent claims about graduates’ job placements and their salaries.
DeVry University Pittsburgh campus
Schmoke’s new job at the DOE: head up the unit that was charged with investigating fraud involving student loans. By the following year, the New York Times was reporting, “Members of a special team at the Education Department that had been investigating widespread abuses by for-profit colleges have been marginalized, reassigned or instructed to focus on other matters, according to current and former employees. The unwinding of the team has effectively killed investigations into possibly fraudulent activities at several large for-profit colleges where top hires of Betsy DeVos, the education secretary, had previously worked.” Among the institutions that group had been investigating, DeVry Education Group.
In keeping with the overall focus of the Trump Administration, DeVos also set out to eliminate regulations that were created under the Obama department. In 2019 she rescinded the the gainful employment rule that had been created following the Higher Education Act of 2014. The gainful employment regulation was designed to identify schools where graduates found themselves without the ability to earn enough to pay off their student debt. Schools that did not meet that threshold would have their ability to receive federal loans and grants terminated. The department estimated that the rescinding of this rule would result in about $5 million in student aid going to institutions that otherwise would not have qualified.
And to make sure there would be no further barriers to for-profit colleges getting federal funds, the DOE reinstated a formerly discredited accreditation agency. In order to be eligible for federal funding, a college needs to be accredited. Public and private non-profit colleges and universities are usually accredited by regional agencies that have academic standards that the institutions are required to meet. For-profit colleges are more often accredited by national organizations that have less-stringent academic standards. One of those agencies is the Accrediting Council for Independent Colleges and Schools (ACICS). Among the schools that had been accredited by ACICS were Corinthian Colleges and ITT Technical Institute, both of which collapsed under a bevy of lawsuits and allegations of fraud. In 2016, the DOE announced that it would no longer recognize ACICS as a credible accrediting agency. Two years later DeVos restored ACICs recognition.
Just last month an investigative piece in USA Today found that ACICS had accredited Reagan National University, despite the fact that it has no faculty, no students and no campus.
An editorial in the New York Times in August of 2018 summed it up as follows: “Executives in the for-profit education industry will soon be sleeping better, secure in the knowledge that even the worst are no longer at risk of being thrown off their taxpayer-backed gravy train, no matter how epically they fail their students.”
What is perhaps even harder to understand is that DeVos has used every effort to avoid forgiving the debt of students who were defrauded or whose schools disappeared before they could complete their studies. This includes the 20,000 students who got shut out with the closing of Corinthian Colleges. (See All the Debt Without the Degree.)
There is a federal student loan to forgiveness program known as “borrower defense to repayment.” It is explained on the Department of Education web site as follows: “If your school misled you or engaged in other misconduct is violation of certain state laws, you may be eligible for ‘borrower defense to loan repayment forgiveness,’ which is the forgiveness of some or all of your student loan debt.”
It was expected that this law would provide relief to the students of Corinthian Colleges and other for-profit colleges that were shuttered. Not so fast, says Betsy DeVos. She was already at work making the process for applying for this benefit more difficult. For example, the requirement that you had to apply within six years was changed to three. And while the law had stipulated that once a school was determined to have defrauded its students, all were eligible for the forgiveness, the DeVos changes required each individual student to apply and be approved.
She was taken to court over the delay in forgiving these loans and was ordered by a federal court to proceed with the loan forgiveness. The students of Corinthian Colleges and others were finally notified by the DOE in December of 2018 that they would be eligible for loan forgiveness or a refund based on a provision known as the Automatic Closed School Discharge.
Despite being taken to court repeatedly, the DeVos DOE continued to ignore this order and continued to try to collect on these loans. After nearly one year DeVos was held in contempt of court.
It is not clear at this point whether the actions of Betsy DeVos and her Department of Education will lead to the revival of the for-profit college industry. They have a lot to overcome, like a track record of underperformance and fraud, and the existence of community colleges that offer similar courses of study at a far lower cost. What is clear is where students stand on the priority list of this Department of Education. Rock bottom.
For-profit colleges have been on a decade long decline largely because they have oversold, overpromised, overcharged and seriously underdelivered. But even the worst of the for-profit colleges offered at least a whiff of an education program. You can’t even say that about Trump University. It wasn’t a university, it wasn’t a college, so maybe it shouldn’t even be called a for-profit college. It was simply a for-profit.
Trump U. opened in 2005 and lasted five years. It was 93% owned by Donald Trump, whose name was a key selling point. It offered “courses” in real estate, asset management, entrepreneurship and wealth creation. These courses were not unlike the sales tactics used to sell time-shares. Usually, the first one was free. Prospective students would be attracted to a webinar in a rented space, like a hotel ballroom, and once there they would learn that if they paid a lot more money they could dream of being a get-rich quick real estate investor.
The offerings started with a 3-day, $1,500 seminar. But to really get on the fast track, participants were pressured to buy up to higher level programs that varied from $10,000 to $35,000. According to a complaint filed by the New York State Attorney General Eric Schneiderman, “the contents and material presented by Trump University were developed in large part by a third-party company that creates and develops materials for an array of motivational speakers and seminar and timeshare rental companies.” Trump had little or no involvement, although students did get the opportunity to have a picture of themselves taken with a life-sized cardboard cutout of Trump.
Here what some of the employees and students of Trump U. had to say about their experience:
Ronald Schnackenberg was a former salesman for the ‘university.’ In his testimony in one of the suits brought against Trump, he said, “while Trump University claimed it wanted to help consumers make money in real estate, in fact Trump University was only interested in selling every person the most expensive seminars they possibly could. Based upon my personal experience and employment, I believe that Trump University was a fraudulent scheme, and that it preyed upon the elderly and uneducated to separate them from their money.”
The New York Times reported on the testimony of a former Trump U. event manager Corrine Sommer. “She said she was startled by the qualifications of some Trump University instructors. Ms. Sommer recalled that a member of the Trump University sales team, who had previously sold jewelry, was promoted to become an instructor. He had ‘no real estate experience,’ she said. She added that many of the instructors had the quality that the school seemed to value most: ‘They were skilled at high-pressure sales’.”
The Guardian interviewed Kathleen Meese, a Trump University student and mother of a Down’s syndrome son, who was pressured into buying a Gold Elite plan. ““I maxed out my credit card,” she said. “You were supposed to write yourself a check for $1m and tape it to your mirror, and in three years you would be able to cash it. I didn’t have three cents from them. I didn’t make a penny.”
Jeffrey Tufenkian, another former Trump University student, told CNBC , “When attorneys and other experienced real estate advisors raised red flags about the legality of techniques Trump University people were saying we should use, I knew we had been cheated.”
Both Richard Hewson and his wife were Trump U. students. In an affidavit he said “we had paid over $20,000 for nothing., based on our belief in Donald Trump and the promises made at the free seminar and three-day workshop. The whole thing was a scam.”
Regulators went after Trump U. from the very beginning. Already in 2005 the New York State Department of Education sent Trump a notice that his use of the word “university” was illegal. Eventually the name was changed to the Trump Entrepreneurial Institute, but that was near the end in 2010. That same year Texas Attorney General Greg Abbott began an investigation. No charges were ever filed, though, as Trump U. pulled out of Texas. (Trump himself would be back in 2014 as a major donor to Abbott’s gubernatorial campaign.)
When the ‘university’ folded in 2010, it was facing several legal actions. Tarla Makaoff, a former Trump University student who paid them $60,000, was the lead plaintiff in a class action suit for students in three states, California, Florida and New York, for violations of consumer protection laws in those states. A California businessman filed a class action suit in 2013 against Donald Trump the individual on behalf of consumers who bought “live events” from Trump University. The suit alleged violations of the RICO (Racketeer Influenced and Corrupt Organizations) statute stating that Trump University delivered “neither Donald Trump nor a university.” In the same year the State of New York filed a $40 million civil lawsuit charging illegal business practices and false claims.
In November of 2016, the month when Donald Trump was elected president by a minority of Americans, a $25 million settlement was announced. $21 million went as reinbursement for the plaintiffs in the two class action suits, $3 million was designated for New York residents who were not covered by the class actions and $1 million was a fine paid to New York State for the illegal use of the name “university.”
You call this a university? Pacific Standard, an online magazine published by the Social Justice Foundation, has some other suggestions: “If it’s called Trump University, what else can we call it besides a university? Try: business, enterprise, seminar, class, failure, place where people get pressured into paying tens of thousands of dollars to be taught how to flip houses by instructors who have no background in real estate and lie about having personally met Trump. There are a lot of options. Just don’t call it a university.”
In these times it’s hard to write about anything other than the coronavirus pandemic. I thought about a post that would elaborate on all the good things that have come from sheltering in place. I just couldn’t think of too many. It has made my dog happy. We’re pretty much home all the time and when we go out it’s usually to take him hiking in a park.
Then there’s the parks. Whether it’s national, state or local, the parks are full of people. Folks who otherwise might be consuming in a shopping mall or watching March Madness in a bar, are instead out enjoying nature, getting some fresh air and a little exercise.
I live in New Jersey where on Saturday the governor issued a stay at home order. Specifically exempted from that order, however, is outdoor recreation. The New Jersey state parks have remained open. Facilities, restrooms and historic buildings are closed and all events have been cancelled, but we’re free to enter and enjoy the parks. Locally, regulations vary. I live in Essex County which has closed its parks and reservations. But in neighboring Passaic County, they’re still open.
These photos are from Garrett Mountain Reservation in Passaic County.
Garret Mountain Reservation is on the First Watchung Mountain in the towns of Woodland Park, Clifton and Paterson, N.J. In addition to hiking trails and picnic areas, it has an equestrian center and a boathouse. It is a favored site for high school cross country meets.
Lambert Tower, which is located within the reservation, was built by the silk-magnate Lambert family, who lived in nearby Lambert Castle. The 70-foot tall observation tower, which sits atop a cliff overlooking the surrounding area, was built in 1896.
Between January 1918 and December 1920 the Spanish Flu pandemic infected some 500 million people worldwide, It is estimated that 27% of the world’s population got the illness. In the U.S. alone between 500,000 and 600,000 died. A look at the nation’s newspapers of that era gives us a hint at how Americans reacted to a worldwide pandemic 100 years ago.
We’ve all got news pushes on our phones in recent days that read a lot like this report in the Anadarko, Okla., American-Democrat (Oct. 19, 1918):
“Mayor Duncan, after a consultation with the physicians and board of education, decided, in view of the conditions brought about by the invasion of the Spanish influenza, that it would best conserve the public health if the schools and theatres, churches and other places of gatherings, be closed until the epidemic is checked or entirely wiped out. It is probable they will remain closed until the danger is past.”
Bars were apparently the last to go. That raised some eyebrows at a time when the temperance movement was growing in the U.S. The Akron (Ohio) Evening Time of Oct. 18, 1918, made note of that:
“Cigar stores, poolrooms, clubs and churches are rigidly obeying health orders on holding meetings. The feeling against permitting saloons to remain open is daily growing stronger since people cannot see the justice of permitting them to remain open when churches are forced to be closed.”
When a celebrity catches the illness it is news. In 2020, we’ve got Tom Hanks. In 1918, the Wilmington (Del.) Evening Journal (Oct. 17) reported even bigger news:
“George (Babe) Ruth, batting ace of the World’s Champion Boston Red Sox, is a sufferer with Spanish influenza at his home in Baltimore. At the close of the baseball season, Ruth accepted essential employment at the Lebanon plant of the Bethlehem Company, and became a member of the Lebanon team, Bethlehem Steel League. Called to Baltimore on a business mission, he fell a victim of the scourge. His condition is reported as not serious.”
Much as we hear today, there were concerns about the capacity of hospitals to handle the pandemic. The Daily Oklahoman on Oct. 11, 1918 expressed that:
“On account of the overcrowded conditions the management of several local hospitals have requested the residents of the city, whenever possible, to keep Spanish ‘flu’ victims in their own homes for treatment. Several serious emergency cases that have come up within the past few days have from necessity been turned away.”
Here’s a remedy that most of you probably haven’t tried. On Oct. 10, 1918 the Knoxville (Tenn.) Journal and Tribune offered this advice from “one of the city’s leading (albeit unnamed) physicians:”
“Let everybody once or twice daily eat a little dry sulphur, not drinking any fluid for an hour afterward. Sulphur is an age old, and simple antiseptic.
“For taking care of discharges from the nose and mouth, nothing is so good as tissue paper, which should be collected in paper bags and burned.”
The Enid (Okla.) Daily News on Oct. 3, 1918 had another suggestion. (This was not identified as an ad, maybe an early version of native advertising.)
“Wilcox’s Cherokee herbs will put you in fine condition to ward off this new epidemic. It takes the coat off the tongue, knocks that bad cold out of the system; sweetens the breath; relieves biliousness, making the liver active; and for a bloating, sour stomach it has no equal; it acts on the blood, liver, stomach and kidneys.”
The Spanish flu had its deniers as well. The Wichita (Kan.) Beacon on Oct. 8, 1918 published this report:
“A Wichita physician (unnamed) says that what is known as ‘Spanish Influenza’ is nothing more nor less than a severe cold. ‘The present epidemic of so-called Spanish Flu would have been called bad or severe colds thirty years ago and it was then properly named
‘The present trouble very likely would have passed unnoticed if the again new name of Spanish Flu had not been heralded to the people.’”
I think Rush Limbaugh said roughly the same thing. By the way, Spanish flu is believed to have originated in Kansas.
And while Trump initially dismissed the coronavirus as a Democratic hoax, the Logansport (Ind.) Pharos-Tribune of Dec. 18, 1918, seemed to imply that the Bolsheviks were behind the pandemic:
“These pandemics are contemporary twins. Bolshevism is a mental malady just as Spanish Flu is a physical malady. These two, jointly and severally, have defied the wisdom of the wisest.
“Before either can be cured, the habitat, the fundamental cause, the breeding place, the condition which causes them must be located, cleansed and purified, and until this is done, Bolshevism will continue to send forth its mental miasma and Spanish Flu will pour forth its death dealing physical poison to trouble humanity.”
We have all read the stories of grass-roots capitalists looking to score a profit by hoarding disinfectant and other supplies. There were opportunists in 1918 as well. This so-called “personal ad” appeared in the Oct. 25, 1918 Spokane (Wash.) Chronicle:
The doctors have advised you
And told you what to do
In case you have the symptoms
Of the grippe or Spanish "flu"
You must avoid all kissing
And sneezing in the air.
But keep your hankie ready
For the microbes that you spare.
Before you get the Spanish "flu"
Remember you'll save more
On each fall SUIT, COAT, DRESS and HAT
At the Florence Upstairs Store,
300 to 328 Fernwell
While the pandemic in Italy has given rise to a lot of music, the American newspaper industry in 1918 seemed to turn to poetry.
This is an excerpt from a poem that appeared in the Greenville (S.C.) News on Nov. 23, 1918. There’s no mention of an author, but it was “edited by Tramp’s Alley.”
The Spanish flu has got us going
Oh what will happen next?
For the Infirmary we go
on just a slight pretext
Of Spanish Flu, oh Spanish Flu
The nursie says "oh come on girls
And spray your nose," she says
And when I turned around again
There stood a germ by me
'Twas Spanish Flu, oh Spanish Flu
Oh, we are quarantined, I guess
For 'bout a million years
But if we don't get out of here
We'll burst right out in tears.
This poem appeared in the Knoxville (Ky.) Journal and Tribune on Oct. 13, 1918. It was written by Joe Bogle who is described as a “Knoxville negro.”
“Listen here, children,” said Deacon Brown,
There's something new just struck dis town;
And it's among the white and colored too,
And I think they all call it de Spanish Flu.
Dey say it starts right in the head;
You begin to sneeze and your eyes turn red.
You then have a tight feeling in your chest.
And you cough at night and you just can't rest;
Your head feels dizzy when you are on your feet;
You go to your table and you just can't eat.
And this ever happens to you,
You just say you got the Spanish flu.
In 2010 Corinthian Colleges had more than 100,000 students. There were 105 campuses and they produced revenue of $1.7 billion, most of it coming from federal student loans. It was one of the biggest educational organizations in the country. Its CEO, Jack Massimino, was flying high too, making some $3 million that year.
Five years later the jig was up. On April 26, 2015, NBC News reported: “In what’s believed to be the biggest shutdown in the history of higher education in the United States, Corinthian Colleges said Sunday it’s closing its remaining 28 for-profit schools effective immediately, kicking about 16,000 students out of school.”
The Corinthian story is one of a spectacular rise and even more spectacular fall, all in a space of 20 years. It went from nothing to one of the largest educational institutions in the country. Then it disintegrated amidst a dumpster fire of government investigations, student lawsuits and plummeting stock prices, selling off some units, closing the rest and filing for bankruptcy.
The idea for Corinthian Colleges started with a small group of executives at a non-profit trade school in Southern California, National Education Centers. They built a behemoth by acquiring other trade schools. They acquired Blair College, Florida Metropolitan University, Tampa College, Las Vegas College, the National Institute of Technology and more than 15 others. Corinthian operated under a number of brand names, including Everest College, Heald College and Wyntech. Programs were offered in the fields of health care, business, criminal justice, transportation technology and maintenance, construction trades, and IT.
By 1999 Corinthian floated an IPO. Along the way, it had attracted major investors including Wells Fargo, Goldman, Sachs and CALpers (California Public Employees’ Retirement System).
For private equity interests looking for a recession-proof investment, for-profit education seemed ideal. The recession of 2008 further fueled Corinthian’s growth. The Huff Post reported: “The fortunes of for-profit colleges tracked the Great Recession in reverse: Corinthian’s stock pricemore than doubled between March 2008 and February 2009, just as unemployment spiked; enrollment increased more than 50% between fall 2008 and fall 2010. Widespread layoffs left people scrambling to acquire additional skills to compete in an impossible job market. And Corinthian recruiters sold prospective students on a dream: graduating college and ascending into the middle class, with career training that would pay off.”
The sales tactics themselves were better suited to a fly-by-night used car lot than to a college. Reveal, the web site of the Center for Investigative Reporting, noted, “Many Corinthian admissions officers were former telemarketers, records show. The company regarded them as salespeople, a training manual emphasized; interactions with prospective students were focused not on finding an educational program that fits a student’s needs, but on ‘closing the sale.’
“When prospects expressed interest, recruiters moved aggressively to reel them in, with a barrage of boiler room-style phone calls and intense face-to-face contact.”
Corinthian promoted itself on the Internet, it ran telemarketing campaigns and TV ads on trashy talk shows like Jerry Springer and Maury Povich. Their target was low income students who would easily qualify for federal assistance. The Consumer Financial Protection Board (CFPB) stated in a lawsuit it filed against Corinthian that 35% of its students had incomes of less than $10,000.
While low-income students may have been the target, this did not equate to low-cost offerings. Everest College in Southern California charged $41,000 for an associate of science degree in paralegal studies. Neighboring Santa Ana Community College offered a substantially similar program for $2,400.
Ultimately they proved to be snake-oil salesmen, making promises their institution couldn’t keep. Annual dropout rates at some of the campuses were in the neighborhood of 60%. The CFPB lawsuit was one of more than 100 that were filed in federal courts against Corinthian.
In 2013, California Attorney General Kamala Harris filed a lawsuit against Corinthian for false advertising and deceptive marketing targeting vulnerable students and for misrepresenting placement rates to prospective and current students. California won a $1.1 billion judgement against Corinthian but not until 2016 after the company had folded.
In 2014 the Department of Education fined Corinthian $30 million for misrepresenting placement rates for Heald College.
That same year the CFPB charged Corinthian with using illegal tactics to collect on the private loans that were marketed to students. Because federal regulations limited colleges from receiving more than 90% of their revenue from federal funds, Corinthian had created its own private loans, called Genesis loans, to make up the difference. The three-year default rate on these loans, which carried 14% interest, was 60%. The CFPB won a $531 million judgement, but again it was after Corinthian had disappeared.
In 2015, the Province of Ontario withdrew Corinthian’s operating licensing causing the company to close all of iits Canadian campuses.
By April of 2015, it was over. But not for the 16,000 students left hanging when their college closed almost literally between classes. Just about every one of them was paying for what would turn out to be a useless incomplete course of study with loans that they were still expected to pay back. Initially the Department of Education was sympathetic. The department issued a statement in March of 2016 stating “…students who were defrauded at 91 former Corinthian College Inc. campuses nationwide have a clear path to loan forgiveness under evidence uncovered by the department while working with multiple state attorneys general.” U.S. Education Secretary John B. King commented, “Corinthian was more worried about profits than about students lives.”
Things changed for these students with the election of Donald Trump and his appointment of Betsy DeVos as education secretary. USA Today in 2018 reported on a changed approach at the DeVos Department of Education: “After reviewing student loan borrower claims and other records, the department determined 51 Corinthian programs had met guidelines for instruction that leads to gainful employment, while six had failed. As a result, education officials in December established a new procedure that would vary the loan forgiveness percentage for former Corinthian students and similar borrowers.”
These changes landed DeVos in court. She lost. In a class-action lawsuit DeVos was found to be in contempt of court for continuing to illegally collect on loans made to Corinthian Colleges students. The Department of Education was fined $100,000.
Meanwhile the Securities and Exchange Commission was left to deal with Corinthian management. Los Angeles Times business writer Michael Hiltzik noted how that turned out: “Corinthian Colleges was a higher-education scam that defrauded tens of thousands of low-income students out of as much as $100 million in federally backed loans. Many are still struggling with the consequences because the Trump administration is refusing to grant them full relief from their student debt.
“The Securities and Exchange Commission just settled its lawsuit against Jack D. Massimino and Robert C. Owen, the leading perpetrators of this deception, for a pittance.
“The penalties imposed for their alleged violations of securities laws: $80,000 against Massimino and $20,000 against Owen. Neither had to admit wrongdoing and neither is barred from serving again as an officer or director of another publicly traded company.”
So these profiteers were fined less than what some of their student victims owed on their loans.
The for-profit college industry is as old, if not older, than the United States. One of its first advocates was Benjamin Franklin. Franklin railed against what he called the “Latinists.” He was referring to the early U.S. academic institutions, Harvard, Yale, Princeton and Penn among them. The “Latinist” curriculum was about Greek, Latin, Classic Literature and Philosophy. Franklin saw these studies as being of little use in a growing economy.
So the pitch for the for-profit college in the 18th and 19th centuries was much the same as it is now: a practical education focused on business skills that lead to the kind of jobs that are in demand in the economy. I am reminded of a comment by Democratic Presidential Candidate Amy Klobuchar during one of the recent debates: “We aren’t going to need more MBA’s, we’re going to need more plumbers.”
Some of the earliest commercial schools were created by clergy. They made up a significant portion of the educated in colonial America. While they taught their students reading and writing, they also taught subjects like navigation and surveying.
The first commercial enterprise that I found to use “college” in its name was Bartlett’s Commercial College, founded in 1834, by R. Montgomery Bartlett in Cincinnati. It was described as a “short-hand institute and practical business training school.”
The first real surge in growth of for-profit universities started in the middle of the 19th century. That was at the cusp of the U.S. economy shifting from an agrarian to an industrial society. A.J. Angula, author of Diploma Mills, a history of for-profit colleges, estimated that by the 1860’s there were 2,000 for-profit colleges enrolling 240,000 students. In 1873, the U.S. Commissioner of Education noted that while some of these commercial colleges were providing useful training, others were “purely business speculations.”
One of those mid-19th century for-profits is still in business today. Founded in 1854, the Bryant & Stratton Chain School was operating 50 schools by the 1860’s. Originally the school focused on bookkeeping and penmanship. Today Bryant & Stratten has 19 locations and a sizable online education division. In 2009 it held its graduation ceremony online on Second Life.
Many for-profits only have federal accreditation which is less demanding than the regional accreditation that traditional colleges and universities have. Bryant & Stanton has regional accreditation through the Middle States Commission on Higher Education. With its long history and its accreditation, one might expect Bryant & Stratten to provide a better experience than many non-profits. But I looked at the Department of Education’s College Scoreboard and found that to hardly be the case. Bryant & Stratten’s graduation rate is 24%. The average salary for Bryant & Stratten students after graduation is between $20,000 and $32,000 while the average indebtedness is between $12,000 and $50,000 depending on course of study.
I went to the Web site gradreports.com to look at the reviews of Bryant & Stratten by some of its graduates. Here are excerpts from the first three reviews I read:
“I do not understand how this ‘college’ is allowed to continue its operation. I came into the Nursing program after earning my Bachelor’s degree from a major university. I cannot believe that I fell for this scam.”
“I honestly don’t know how this school is still open. They should be shut down. Saying it’s horrible, a scam, unprofessional, an embarrassment, those words do not even touch on this school. DON’T even waste your time thinking about it.”
“The worst waste of time and money I ever spent for an education. Did not learn anything I could apply to a working environment. Left to go to a real college.”
Another 19th century for-profit college that is still in business is Strayer University. Founded in 1892 in Baltimore, Strayer catered to farmers who were looking for a new way to make a living in a changing economy. It offered instruction in areas like shorthand, typing and accounting. Like Bryant & Stratton, Strayer has regional accreditation.
Strayer Business College
Strayer later became a university and became Strayer Education, Inc., which went public in 1996. That resulted in a rapid period of growth, from 10,000 students in 1996 to 60,000 in 2000. It now has 76 campuses. It’s focus has shifted to technology services and its student body consists largely of working adults. Its enrollment pattern has followed that of for-profit colleges in general over the past two decades. By 2015 it had shrunk back to 43,000.
The outcomes for those students are all too familiar. I looked at the College Scoreboard stats for one of its campuses, in Morrisville, N.C. Of the 3,700 students who enrolled eight years ago, 44% dropped out, 36% transferred, 18% graduated and 1% are still enrolled. Eighty-four percent of its students received federal aid and the median indebtedness of its graduates ranged from $27,000 to $41,000.
In the first half of the 20th century, for-profit colleges were on the decline. This was partly due to 1917 legislation, the Smith-Hughes Act, which provided funding for public vocational education. But just as for-profit colleges surged in the middle of the 19th century, the same was true in the middle of the 20th century. The end of World War II signaled a wave of prosperity in the U.S. And the educational benefits available through the GI Bill prompted a wave of entrepreneurs ready and willing to get hold of those benefits. The same phenomenon occurred thirty years later with the veterans returning from Vietnam.
The Higher Education Act of 1965 expanded the use of student loans and Pell Grants, a healthy percentage of which went to for-profit colleges.
The success and enormous growth of the University of Phoenix led to for-profit education becoming a hot ticket on Wall Street for a period of time. The University of Phoenix went public in 1994. It was seen as proof that for-profit education was a viable business that could provide a return on investment. Several others followed suit.
An infusion of private equity, the availability of federal student aid and veterans tuition benefits and online education all contributed to growth that peaked in 2010 when some 2.4 million students were enrolled in for-profit ventures. The combination of high dropout rates, poor outcomes in terms of post-graduate earnings ability, indebtedness, closed campuses and loan defaults caused that number to shrink almost as quickly as it grew. (See The For-Profit College Industry: Dropouts, Debt and Padlocked Doors.) The University of Phoenix alone had 470,000 students in 2010. It is now believed to have dropped under 100,000.