Digital Deception: You know you’re a sockpuppet if…

(image by Karen Arnold)

(image by Karen Arnold)

…your profile picture is of an attractive young woman wearing a bikini.

…you put your cell phone number on your profile page

…you have thousands of likes on Facebook  and tag every photo 100 or more times

…but you don’t have any local friends

…you claim to be an executive of a major corporation on LinkedIn but don’t have a premium account

–your LinkedIn profile has a lower case first and last name, a minimally filled out profile and you work for a company with a generic name

…you have less than 50 connections on LinkedIn

…but you follow 2,001 people on Twitter (Twitter rules prohibit following more than 2,000 people until  2,000 people follow you)

twitter blank

…your Twitter bio is empty

…your Twitter URL has nothing to do with the first and last name on your profile.

(A sockpuppet is a false online identity used to deceive or spam other social media users.)

On the other hand, if you’re a real person who wants to avoid the spammers and scammers who are trying to connect, follow or friend you, here are some tools that may help:

(image by mzacha)

(image by mzacha)

Posted in Digital Deception | Tagged , , , , , , | 2 Comments

Americans Discover Vacation: Overcoming Our Heritage

The first European settlers to come to America were religious extremists who rebelled against the Church of England because it was too tolerant. The Puritans and Pilgrims of the New World believed in moral and behavioral purity down to the minutest detail. They objected to things like Christmas celebrations, drama and music. Puritans in England were known to take an axe to church organs.

Their legacy in the modern history of America is what later came to be known as the Protestant ethic, a philosophy which worshipped the purity of hard work, thrift and discipline. Fair enough. But it also viewed leisure, recreation and anything that could be associated with idleness with disdain. And it relegated women to a secondary public role and viewed their primary purpose as motherhood.

So if you are an Anglo-Saxon American, your ancestors were not the type of say “let’s take a few days off and have a good time.” And since a good percentage of the American public with some disposable income in the 19th century was pretty Waspy, the whole idea of vacation took hold rather slowly here.

But take hold it did, beginning in the 1800’s. While philosophically opposed to the idea of “a few days off to have a good time,” if you could reinterpret your vacation as therapy, religion, education or nationalism, you were good to go.

In her comprehensive history of vacations in America, appropriately titled Working at Play, Cindy S. Aron explores how the prejudices of our forefathers affected how we spent our vacation. “The fear of leisure and relaxation – expressed as soon as mid-19th century middle class vacationers began traveling to beaches, springs and mountains – took new forms but endured not only through the 1930’s but, I would suggest, until today,” says Aron.

Mohonk LakeWhile the word vacation does not appear to be used, other than to describe student breaks, until mid-19th century, some members of the elite were traveling to destinations such as mountain houses, springs and seashore towns throughout the 1800’s. The choice of destination reflected the motivation for this travel, which at least publicly was discussed in terms of health benefits. Aron quotes a certain Dr. Thomas Goode who published guides in 1846 that included testimonials as to how spring waters cure deafness and paralysis. Coincidentally, Goode was the proprietor of Virginia Hot Springs.

The elite who visited these early resorts were believed by many descendents of the Puritans to be somewhat more casual about the purity of their behavior, although one should consider the possibility that they were not necessarily morally looser but rather better positioned to record their behavior in memoirs. In John F. Sears book, Sacred Places, he quotes the author James Kirk Paulding in 1828 as categorizing travel as “the most exquisite mode of killing time and spending money ever yet devised by lazy ingenuity.”

One of the first appearances of middle and lower middle class activity that could be interpreted as vacation was attendance at camp meetings that were organized by religious groups, initially mostly Methodists. Some of the sites of these religious camp meetings later became more permanent resorts. One example is Ocean Grove, N.J., founded in 1869 as a “retreat for Christians” by the Ocean Grove Camp Meeting Association. The camp meeting association still exists, still owns Ocean Grove, and now promotes it as “God’s square mile at the Jersey Shore.” To this day there is no liquor sold in Ocean Grove and the beach is still closed on Sunday morning.

Camping itself was positioned as an exercise in purity. Aron cites an 1875 New York Times writer extolling the virtues of camping as “imbibing in integrity and simplicity (while) the bathers at Cape May that season were busy flirting and gossiping.”

Another type of vacation destination that the moralistically-minded 19th century citizen deemed acceptable was the self-improvement resort . The best known of these was in Chautauqua in Western New York. Similar resorts, combining recreation with education, were opened in the latter part of the 19th century and they were collectively known as chautauquas. Aron observes: “Nobody who visited at Chautauqua intended to spend nights in a drunken stupor and days smoking in the billiard hall or playing cards in a gambling den.”

Old Faithful

The number of Americans who vacationed, even with the growth of these “acceptable” sorts of destinations, was still relatively small and did not show widespread growth until the 20th century. Yet it was in the late 19th century that an important reason for that growth began to take shape.  That is when land at Yosemite and Yellowstone was set aside for public use. These and other national parks would play an important role in the growth of vacationing in America. This type of travel was fueled by an appeal to nationalism.

Marguerite S. Shaffer, in her book, See America First, writes that “tourism was promoted as a ritual of American citizenship.” The phrase “See America First,” which was initially used in the first decade of the 20th century, reflects that promotion which came from the railroads that carried passengers to the West, artists and writers of the time (some of whom were being paid by those railroads) and a little later by government agencies that promoted the national parks.

White America didn’t have much history. We were at the time often reminded by Europeans that we didn’t have much culture. But what we did have was landscape, awesome natural scenery that rivaled anything known to 19th and early 20th century Westerners. “To celebrate American wilderness was in some ways to declare America was superior to the Old World,” writes Shaffer.

The early years of the national parks saw only a small stream of visitors as it was still a trip that was available only to the elite. They traveled West via luxury Pullman cars. In the first couple decades of the 20th century the competitiveness of the railroad companies led to widespread promotion of the sites along their routes as well as cheaper fares. This brought a larger segment of visitors to Yosemite, Yellowstone, Glacier National Park and the Grand Canyon. But the real explosion in this kind of “look for America” vacation came with the growth of the automobile in the 1920’s.

The patriotic vacation undertaken in an auto grew in popularity until at least the 70’s. And the destination was not just the national parks. In Are We There Yet: The Golden Age of American Family Vacations, Susan Sessions Rugh writes that postwar family motorists commonly “set off on tours of historic sites or took their children to Washington, D.C.”

Shaffer quotes Lyndon Johnson’s Secretary of the Interior Stuart Udall expressing the nationalism pitch to vacationers in the 1960’s: “When it comes to the search for history, we have our own castles, kingly places and even ancient cathedrals.”

Still no mention though of knocking off for a week to have a good time.

(This is the first in a weekly series of blog posts about the history of Americans on vacation.)

Posted in Americans Discover Vacation, History, Travel | Tagged , , , , , , , , , | 31 Comments

Every Thanksgiving

Bloomfield vs. Montclair

Woodman FieldBloomfield v. Montclair

Montclair Mounties

Montclair cheerleadersBloomfield fanBloomfield cheerleaders

Montclair fanInjured Montclair player

Bloomfield vs. MontclairMontclair cheerleaders

Posted in Sports, Uncategorized | Tagged , , , , , | 4 Comments

A Few Great Music Documentaries

  1. Searching for Sugarman

Searching for Sugar ManSometimes you see a documentary and you walk out thinking if that had been a fictional movie it would have seemed too preposterous. This is one of those stories.  This guy in Detroit named Sixto Rodriguez makes a couple of records in the 70’s (Cold Fact, 1970;  and Coming From Reality, 1971 ). He is his 20’s at the time. Pretty much nobody buys them. He then spends several decades working in Detroit as a manual laborer often doing nasty demolition jobs. Thanks to the slimebuckets who owned the rights to his music he has no idea that somebody was buying those records. In fact so many hundreds of thousands of South Africans bought up his two albums that he was a legend in that country.

Rodriguez possibly would never had known that, and he never got a dime for all those sales, but for the  fact that a South African record store owner, Stephen “Sugar” Segerman, dedicated himself to tracking him down. And he did. And before you know it Rodriguez is playing live in Cape Town before a packed house of adoring fans some 30 years after his records were released.

I was fortunate to get to see Rodriguez last year at NJPAC. Now in his 70’s, he’s had a long, hard life and it shows, but the venue was packed with people who came to celebrate his story. And to listen to his music. Because while this incredible tale overshadows the music itself, he’s a quality songwriter and the music is really good. I don’t know why Americans let this guy slide by until the South Africans, and these filmmakers, woke us up to his music.

See trailer.

  1. 20 Feet From Stardom

20 Feet From StardomNot just a great music documentary, this is a great movie. The story of the trials and tribulations, as well as the massive talent, of backup singers. Among those whose career the storyline follows is Darlene Love, hard-working, underappreciated and exploited for much of her career. The movie reminds us that at one time she was taking on housecleaning jobs. She rises above it all, builds a successful solo career, and eventually is inducted into the Rock and Roll Hall of Fame with Bruce Springsteen backing her up at the induction ceremony. She’s the exception.

There’s Claudia Lennear who started as an Ikette in the Ike and Tina Turner Revue, worked with Joe Cocker and Leon Russell, and was the inspiration for the Stones’ song “Brown Sugar.” She wasn’t successful in building a solo career and now teaches languages at Mt. San Antonio College in California. There’s the story of Merry Clayton, asleep and with her hair in curlers, summoned to the studio to belt out lyrics about rape and murder in “Gimme Shelter.” (A song that was in my head for weeks after seeing this movie.) When you watch Lisa Fischer do a duet with Mick Jagger during a Rolling Stones tour, you forget to even notice Jagger.

While not front and center these talented women did not always go unnoticed by the musicians they worked with. Among the folks who pay tribute in the film are Springsteen, Jagger, Stevie Wonder, Sting and Bette Milder. Turns out that when you tilt the focus at little bit off center you might discover the reason why some of your favorite songs are as good as they are.

See trailer.

  1. Respect Yourself: The Stax Records Story

Respect YourselfThe rise and fall of Stax, the Memphis label that positioned itself as the antithesis of the mass-produced cookie-cutter sound of Motown. Running through this film are themes about race relations in America, about the evolution of the entertainment industry and the struggle of small independents to survive. But mostly it’s about the corps of brilliant musicians who passed through Stax.

To be honest, I had no idea how good Booker T. is until I saw this movie. He also seemed to be the heart and soul of Stax Records even though they had some better selling acts. From the early 60’s Booker T. and MG’s was a mixed-race band in the segregationist South, a symbol of what Stax stood for. There’s also Otis Redding, who arrived at the Memphis studio carrying someone else’s bags, but with a demo tape in his pocket. They ended up cutting a record right then and there. As far as I’m concerned, Otis Redding has no equal.

Stax was founded in 1957 by brother and sister team Jim Stewart and Estelle Axton. He ran the studio in an old movie theater and she operated the adjoining record shop. It lasted until 1975. In addition to Otis and Booker T. and the MGs, the Stax roster included Sam and Dave, the Staple Singers, Isaac Hayes, Wilson Pickett, Albert King and Carla and Rufus Thomas.  You’ll be amazed at how many great songs came out of Stax. A few of them are on the trailer.

  1. David Bromberg Unsung Treasure

Unsung TreasurePerhaps more people would be aware of David Bromberg if he hadn’t decided to a take a couple decades off. But that’s what makes the story as told in Unsung Treasure so interesting.

Bromberg’s heyday was in the 70’s and 80’s. An accomplished guitarist, he played blues and bluegrass, jazz, rock and folk. He played at the head of the David Bromberg Big Band and he played solo.  And he’s a pretty interesting guy to listen to as he is not adverse to telling a story or two on stage. The movie has some vintage clips of Bromberg performances and also shows some of his more recent collaborations with Keb’ Mo’ and Dr. John. The latter pronounces in his ever more raspy voice, “David Bromberg is an American icon.”

At some point in the 80’s he packed it in, decided he had enough of touring and wanted to stay home and hang around with his wife. For 20 years or so he ran a violin shop in Chicago. Later he moved to Wilmington, Del., (said he couldn’t take the cold in Chicago and couldn’t afford New York). The documentary shows how he achieves some success in working to revive the desolate downtown area he relocated to.

Bromberg plays some gigs now and again mostly on the east coast. I saw him last year at William Paterson College with the remnants of the big band. He was as good as ever. If you get a chance to see him, you won’t be disappointed. You can get a taste of the film and his music here.

What are your favorite music documentaries?

Posted in Art | Tagged , , , , , , , , | 24 Comments

WashPo’s Baron: The Future of News is About Entrepreneurs and Ideas

Marty Baron is the executive editor of a big newspaper.

(photo by chelle)

(photo by chelle)

The Washington Post is a big media company. And it is one of the pillars of what has come to be known as traditional media.

So in making a presentation on the future of news, you might not expect him to talk about entrepreneurs and their ideas. That is unless he had chosen to bemoan how his publication’s audience was being spirited away by the Googles and Facebooks of the world, or challenged by the likes online upshots Buzzfeed or Upworthy. That’s not what he talked about. But he did talk about why journalism needs entrepreneurs and ideas.

Speaking before students at Florida International University’s School of Journalism and Mass Communication, Baron ticked off those attributes that you are going to need if you are planning to go into journalism.

  • The ability to report well
  • Know how to write
  • Curiosity about the world around you
  • Contemporary skills like audio, video, data collection and basic coding
  • Knowledge of the new forms of storytelling
  • Expertise in social media to promote your own stories

Those are the no-brainers for aspiring journalists. But Baron emphasized that the future of journalism depends upon finding a different kind of person. “We need entrepreneurs, not just employees.”

I suspect that the individual will, and to some extent is already is, assuming some of the roles that were part of the purview of the media brand in the past. The journalist as individual brand may become the primary way his or her work is accessed when the distribution means are social media accounts and search engines. When the distribution was throwing the newspaper on your front lawn, it was the masthead brand that mattered. So from a marketing perspective, the media company of the future may be the sum of individual brands rather than a single company brand.

The point that Baron was focusing on is that more than anything else what journalism needs is ideas.  “We used to hire people who would learn from us. Now we hire people to teach us something we don’t know.”

Referencing a previously noted fact that we sent a man to the moon before we put wheels on luggage, he said we don’t need a “moonshot.” He dismissed the idea that there is a silver bullet to save journalism. Instead we “need to do a lot of things.” Hence the paramount importance of ideas.

Baron also dismissed the notion that data holds the key to the future of news. “Nothing is more important than having a good idea. This has gotten lost in a world consumed with metrics. Metrics tell you how you did not what to work on.”

In other words, data is all about the past, ideas are about the future.

Posted in Digital publishing | Tagged , , , , | 2 Comments

Hockey Night in Newark

Pre-Game

Could there be a more aptly named place for Devils fans to congregate

Could there be a more aptly named place for Devils fans to congregate

The Fans

Just as a point of clarification, this is not me, nor did I come with this guy.

Just as a point of clarification, this is not me, nor did I come with this guy.

Presumably the other members of the 7 Dwarfs party were still in the seats.

Presumably the other members of the 7 Dwarfs party were still in the seats.

I don't know what to say about this one.

I don’t know what to say about this one.

The RockThe Rock

The Prudential CenterNew Jersey Devils hockey

devils 1The Legends

New Jersey Devils LegendsChico Resch night

There's a lot more where these came from...and three Stanley Cups

There’s a lot more where these came from…and three Stanley Cups

The Stanley Cup

After winning the Stanley Cup in 2005, the Devils brought it to my Jersey City office building for a visit.

Posted in Sports | Tagged , , , , , | 2 Comments

A Couple of Days In and Around Denver

Atomic CowboyThe Atomic Cowboy

Denver Biscuit Company

Voodoo DonutVoodoo Doughnut

Voodoo Donut

The Geology Museum at Colorado School of Mines

Geology MuseumGeology Museam

Coors Brewery

Coors Brewery

Coors Brewery

Argo Mine and MillArgo Mine and Mill, Idaho Springs

Argo Gold MineArgo TunnelArgo MillArgo Mill and Mine

Idaho Springs

Idaho Springs Town Hall

Idaho Springs Town Hall

Tommyknocker Brew Pub

Tommyknocker Brew Pub

Keeping the Mile High

Pot Shop SpecialsPot shop

Posted in Travel | Tagged , , , , , , , , , | 29 Comments

Digital Deception: Is Fake News a Laughing Matter?

(photo by wintersixfour)

(photo by wintersixfour)

It was Oct. 30, 1938 and Americans were glued to their radios awaiting further news about a reported invasion by Martians. They heard about how a meteorite had landed in Grovers Mill, N.J. An onsite reporter described how a crowd had gathered around a Martian who was sighted inside the vehicle and who incinerated all present, including the reporter. They awaited further bulletins on casualties and heard about how an army of Martians were preparing to invade New York City.

Orson Welles adaptation of the H.G. Well’s novel “War of the Worlds” is the pinnacle of fake news. At the time it was treated as an outrage by some journalists who claimed it created havoc. But we now think of it as brilliant drama.

Seventy-five or so years later, the tools to publish are available to everyone, as is the ability to promote what you publish through social media. The Web is full of fake news sites, the most popular of which is probably The Onion. While it calls itself “America’s finest news source,” its substantial following knows full well what the deal is.

But fake news also has a dark side. A recent story by the relatively unknown National Report carried the headline “17 Texas Kindergarteners Contract Ebola After Exposure to Liberian Foreign Exchange Student.” This prompted a story in Fast Company “Friends Don’t Let Friends Share Fake News About Ebola” which began: “This is a public service announcement about Ebola. If you see a story from a source called the National Report, ignore it.” The site dnaindia.com commented: “These sites claim to be satirical but lack even incompetent attempts at anything resembling humor.”

What motivates a nothing publication like the National Report to publish this kind of crap? The two million clicks it got in one day on this story, most of which were generated from Facebook. (Remember those statements from Facebook about elevating quality content in their news feed?) Fake news operations are using the same kind of clickbait tactics popularized by services like Buzzfeed and Upworthy, but without going to the expense of employing a real editorial staff.

Big American News is another fake newsjacker trying to produce clicks by feeding the potential panic over the spread of Ebola. These guys published a picture that they claimed showed an Ebola victim rising from the dead. Turns out the photo was a screenshot of a zombie from a movie. Imagine how the trend meter would percolate when you combine Ebola and zombie apocalypse.

Some other stuff that has gone viral recently includes another National Report story with the headline “The Big Lebowski 2 Filming Begins in January 2015.” It doesn’t really. And a site called Huzlers.com chipped in with “NASA Confirms That the Earth Will Experience 6 Days of Total Darkness in December 2014.”

But it is not just clickbaiters that use fake news to accomplish their goals. It has also reportedly been a tactic of both the FBI and the Republican Party.

(photo by nightfall)

(photo by nightfall)

Just last month, the FBI used fake news to nab a bomb threat suspect. (FBI Under Fire for Fake News Site to Nab Suspect.) They created a news story with an AP slug and posted it on a site that looked like the Seattle Times. They then sent it to the suspect on his My Space account. Since the story was about the suspect, he clicked on it, as they expected, and the file included malware that allowed the FBI to track his location. The Seattle Times called this an “affront to a free press.” But one also needs to consider that if catching this guy saved even one life does that result justify the tactics used?

In the ugly world of Washington politics, the National Republican Congressional Committee was reported earlier this year to have used fake news sites to attack Democratic congressional candidates (NRCC Launches Fake News Sites to Attack Democratic Candidates.) They created one page sites with names like “North County Update” to give the impression of a local news site. There were disclaimers at the bottom of the page acknowledging that the site was paid for by NRCC. The story in the National Journal also states that the NRCC had been the subject of a Federal Elections Commission complaint earlier for creating fake Democratic candidate sites.

Let us not forget, however, that there is some good satire out there, fake news that is both funny and insightful. Here are some examples:

After the governors of New York and New Jersey announced Ebola quarantine rules that went beyond what was being recommended by the CDC and the President, The Borowitz Report in newyorker.com reported “Christie Sworn In as Doctor.”

The staff at NewsMutiny apparently took note of the military arsenal available to the police dealing with demonstrators in Ferguson, Mo., and took it one step further with this story “Local Police Department Acquires Nuclear Weapon to Fight Crime.”

And as football season draws to a close and sports reporters start to look at post season awards, the Onion felt this group worthy of recognition: “Penn State Honors Legendary 2012 Legal Team During Halftime.”

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , , , , | 26 Comments

Digital Deception: Social Media’s Identity Conundrum Pt. 2

While Facebook has stepped up its efforts to purge profiles without real names, Google+ has been moving in the opposite direction. Google+ was established with a policy of real names only. Like Facebook, they were embarrassed by their efforts to enforce that policy. One of Google+’s users was Vahid Online. Vahid Online is an Iranian activist, a man who lives in a country where you get arrested if you say the wrong thing online. Google deactivated his account because he was using a pseudonym.

This incident led to a change in policy in 2012 in which Google said it would allow “established” psuedonyms, but still required the user to provide his or her real identity. Vahid ended up back on line. Two years later, in July of this year, Google dropped the real name policy altogether, stating that it had led to “unnecessary difficult experiences for some of our users.”

Twitter and LinkedIn are at opposite ends of the real identity issue. That is clearly a result of the way these services are used. Twitter is probably the most widely followed social network when it comes to real-time on-the-ground news. Arab Spring was one example of that. News of the uprising against the Mubarak regime in Egypt was tweeted by citizens on the streets of Cairo. How much of that information would have been made public if everyone was required to use their real name and real identity?

LinkedIn on the other hand is above all else a professional database for job seekers and recruiters. There is obviously no advantage to changing your identity in that environment and the very efficacy of the service demands real people and real profiles.

HashtagLike Facebook, Twitter is a public company with financial reporting and disclosure requirements. In its SEC filing, it estimated that 5% of the profiles on Twitter are fake. Some other researchers have suggested that the real number may be double that. Twitter accepts pseudonyms and also allows users to have more than one account.

There are some safeguards in place to deter fraudsters. The service rules state “you may not create multiple accounts for disruptive or abusive purposes, or with overlapping use cases. Mass account creation may result in suspension of all related accounts.” They claim to have controls in place to identify spam accounts. They also enforce a follower to following ratio and prohibit following more than 1,000 accounts in a day. This is intended to stop the automated services that follow thousands of accounts and when a certain percentage follow back it builds an audience.

The rules also cover impersonation. “You may not impersonate others through the Twitter service in a manner that does or is intended to mislead, confuse, or deceive others.” There is a form on the service to report impersonation.

You wouldn’t expect there to be many fake accounts on LinkedIn. You’re not going to find catfish there, kids aren’t bullying their classmates on LinkedIn and it’s not the service you would use to take revenge on a former significant other. But there are fake accounts and they are in place for the purpose of scraping data, a pirating activity made attractive by the detailed profiles on this service. LinkedIn itself has been accused of creating fake accounts for the “people you may know” section in order to get users to prompt their friends and associates to join.  (How LinkedIn creates fake accounts for your contacts, and uses you to solicit them into joining.)

Earlier this year LinkedIn filed suit in San Francisco against hackers who they claimed were using software to create thousands of fake accounts and capturing data from other LinkedIn user accounts. One issue that was a little foggy in that legal action is that they don’t actually know who these hackers are.

LinkedIn’s rules are simply that you use your real name and provide accurate information. Like the others they have functionality for users to report “inappropriate” profiles. They have a reputation for being the most responsive of the social media networks in dealing with reports of fake accounts.

Both LinkedIn and Twitter have policies that reflect the way their services are being used. If, however,  you want to be everything to everybody (Facebook) or if you are running from behind (Google+) the way forward is not so clear.

For details on how Facebook has dealt with this issue see Part 1.

Posted in Digital Deception | Tagged , , , , , , | 3 Comments

Digital Deception: Social Media’s Identity Conundrum Pt. 1

One of the reasons for the explosive growth of social media in the last few years is that it provided the opportunity to share, to network, to converse with real people using their real picture and real name. If you think of the predecessors of social media like Yahoo message boards, news commenting sections and before that USENET newsgroups, they often devolved into a hodge podge of spam, racist and sexist vitriol and various other forms of stupidity and unpleasantness. No one was accountable for what they said because they hid behind a generally unidentifiable user name.

Social media changed all that. You could see and identify your friends, your family, your business associates. But as the social networks user base stretched into the millions we started to see profiles like these “zombie blondes.”  These “girls” all had the same interests, the same favorite sport, they each put up three photos and “friended” each other. No one knows who was behind the zombie blondes but it is suspected that if you accepted their friend request they would consummate that friendship by dropping by (virtually of course) with a little malware.

There are a lot of reasons why the social networks want you to use your real identity. And the integrity of their services requires a level of trust that is undermined by fake profiles. If you’ve read my earlier Digital Deception posts, you know about some of things fake profiles have been used for:

  • To defraud and defame
  • To bully or stalk classmates, old flames or workplace rivals
  • To misrepresent someone’s influence, a Web site’s reach or user reviews of books, movies or businesses.
  • To send spam

But there are also some pretty compelling reasons to use hidden identities. This story, She Tweeted Against the Mexican Cartels. They Tweeted Her Murder , appeared in the Daily Beast recently. It is about a woman in the Mexican state of Tamaulipas who adopted the name Feline and used cat woman as an avatar and who used social media to expose information about the drug cartels that no journalist would print. She sent alerts warning people of locations of violent incidents. She had half a million followers on Facebook and more than 100,000 on Twitter. Eventually her identity was discovered and she was murdered.

Hidden identityNot all hidden identities represent crooks, hackers or scammers. They might be:

  • Political dissidents who live in repressive societies
  • Victims of abuse
  • Members of the LGBT community
  • Members of religious groups who have suffered discrimination

Or it might be something as simple as a person who uses a slightly changed named in order throw off a prying employer or relative. Or suppose you happen to be known as Jay-Z or Lady Gaga.

The major social media networks are in something of a quandary about how to deal with this. Facebook, LinkedIn, Twitter and Google+ have all taken different approaches. I don’t think any of them have found the solution.

No one has gotten pulled into the muck on this issue more than Facebook. According to the rules in Facebook’s account settings, “Facebook is a community where people use their authentic identities. We require people to provide the name they use in real life; that way, you always know who you’re connecting with. This helps keep our community safe.”

Earlier this month Chief Product Officer Chris Cox elaborated: “Our policy has never been to require everyone on Facebook to use their legal name. The spirit of our policy is that everyone uses the authentic name they use in real life.” Does that clarify things?

Cox’s comments were in response to a furor that Facebook created, mostly in San Francisco, when they deleted the accounts of drag queens because they weren’t using their real names. That is only one of a series of gaffes Facebook has been drawn into as it has attempted to crack down on fake profiles.

In an SEC filing in 2012 Facebook estimated that 8.7% of its accounts were duplicates or false accounts. At the time that amounted to 83 million Facebook members. That was a problem for Wall Street. If Facebook doesn’t have real information about real people what does that do to its ability to target ads? What does that do to its ability to expand its business based on its database of users?

So as a public company Facebook has stepped up its efforts to clean up its user database. They claim to investigate any user reported irregularities. But really, Facebook has one employee for every 239,000 members.

One victim of Facebook’s campaign for authenticity was Salomon Rushdie. Apparently the first name on Rushdie’s passport is Ahmed, a name he never uses. Facebook deleted his account. That is until Rushdie let everyone know about it on Twitter.

More recently Facebook has gone after the DEA (Facebook Demands DEA Stop Using Fake Profile Pages in Investigations). This came about after a New York woman who had a cocaine conviction sued the DEA because they used her photo and personal data from her phone to create a Facebook account that they used to get her associates to disclose information.

I don’t really think Facebook knows what direction to turn. Just recently they launched an app called Rooms that accommodates anonymous users. So while Facebook is trying to enforce its real identity policy, it doesn’t want to lose touch with those who want to hide behind a pseudonym.

In my next post I’ll look at how Google, Twitter and Linked In are dealing with their identity conundrum.

Posted in Digital Deception | Tagged , , , | 21 Comments