Tag Archives: social media

(Nearly) Live at SXSW: In Silicon Valley, You Are the Product

Biz Stone on re-inventing search. Continue reading

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The Art of Audience Development and Why It Matters

For publishers of all types, audience development has become their lifeblood. Continue reading

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Digital Deception: You know you’re a sockpuppet if…

You know you’re a sockpuppet
if… your profile image is of an attractive young woman wearing a bikini. Continue reading

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Digital Deception: Social Media’s Identity Conundrum Pt. 2

Both LinkedIn and Twitter have policies that reflect the way their services are being used. If, however, you want to be everything to everybody (Facebook) or if you are running from behind (Google+) the way forward is not so clear. Continue reading

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Digital Deception: Social Media’s Identity Conundrum Pt. 1

The major social media networks are in something of a quandary about how to deal with fake identities. Facebook, LinkedIn, Twitter and Google+ have all taken different approaches. I don’t think any of them have found the solution. Continue reading

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Digital Deception and the Law

From a legal perspective, sockpuppets are like guns. They aren’t illegal but many of the ways people use them are. As the number of unethical, fraudulent and criminal acts perpetuated by online imposters grows, state legislatures in the U.S. have … Continue reading

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(Nearly) Live at Social Media Week – The Future of Publishing

Content will be created for mobile. Distribution will be through social networks. Monetization will come from native advertising. Is that the future of publishing? Or is that already the state of the state for media properties? Mobile, social and native … Continue reading

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(Nearly) Live at Social Media Week – Journos With Their Ear to the Ground

If you attended a panel discussion with the title “From Headlines to Hashtags” you might expect to find a group of media types talking about how social has become a key distribution platform, about how they promote themselves and their … Continue reading

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What I Read (aka The Content I Consume)

I start each day with the expectation of getting around to a pretty full list of news and information. Or, to put it in more modern vernacular, I expect to consume a lot of content. I approach this task armed … Continue reading

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