Tag Archives: marketing

What’s So Native About Native Advertising, Asks the FTC

Posted on January 4, 2016 by Ken Dowell

Native is a form of advertising that the reader doesn’t really think is advertising. Continue reading →

Posted in Digital publishing, Uncategorized | Tagged , , , , , , , , | 16 Comments

Vintage Advertising Slogans: A Pop Quiz

Posted on October 8, 2015 by Ken Dowell

Remember the guy who said “his prices are insane.” Until he went bankrupt. Continue reading →

Posted in Uncategorized | Tagged , , , , , | 26 Comments

Advertising: The Big Fail

Posted on October 4, 2015 by Ken Dowell

Does any other industry strive to give their audience what they don’t want? No wonder this is blowing up. Continue reading →

Posted in Digital publishing | Tagged , , , , , | 24 Comments

The Art of Audience Development and Why It Matters

Posted on April 17, 2015 by Ken Dowell

For publishers of all types, audience development has become their lifeblood. Continue reading →

Posted in Digital publishing | Tagged , , , , , , , , , , | 5 Comments

The Empowered Audience and How It Changed Publishing, Advertising and Business

Posted on April 12, 2015 by Ken Dowell

As technology revamped accessibility and mobility it also offered choices. It created an empowered audience. Continue reading →

Posted in Digital publishing, Technology | Tagged , , , , , , , | 17 Comments

(Nearly) Live at Social Media Week: Has Technology Changed Everything?

Posted on February 26, 2015 by Ken Dowell

New York Times sponsored panel discussion on the impact of technology on storytelling and content. Continue reading →

Posted in Digital publishing, Technology | Tagged , , , , , , , , | 7 Comments

Americans Discover Vacation: Under the Influence of PR

Posted on December 28, 2014 by Ken Dowell

As more Americans started to go on vacation there were more folks around ready to tell them where they should go. Continue reading →

Posted in Americans Discover Vacation, History, Travel | Tagged , , , , , , , | 17 Comments

When Big Data Comes Up Small

Posted on October 23, 2014 by Ken Dowell

Big data is not a substitute for vision, for effective decision making or for leadership. And if you don’t bring that to the table, no amount of data is going to be big enough. Continue reading →

Posted in Technology | Tagged , , , , , , | 21 Comments

The Use and Misuse of Big Data

Posted on October 21, 2014 by Ken Dowell

What is big data? It’s a lot of data. There is no need to try to come up with some more sophisticated definition. That’s all there is to it. It is what it is. Big data got big because so … Continue reading →

Posted in Technology | Tagged , , | 4 Comments

Digital Deception: Wikipedia’s PR Problem

Posted on September 18, 2014 by Ken Dowell

In June of this year a joint statement was issued by 11 PR firms promising to not try to edit Wikipedia articles about their clients without going through “proper channels.” Some of the biggest names in the business were part … Continue reading →

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , | 24 Comments