Tag Archives: marketing

What’s So Native About Native Advertising, Asks the FTC

Native is a form of advertising that the reader doesn’t really think is advertising. Continue reading

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Vintage Advertising Slogans: A Pop Quiz

Remember the guy who said “his prices are insane.” Until he went bankrupt. Continue reading

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Advertising: The Big Fail

Does any other industry strive to give their audience what they don’t want? No wonder this is blowing up. Continue reading

Posted in Digital publishing | Tagged , , , , , | 24 Comments

The Art of Audience Development and Why It Matters

For publishers of all types, audience development has become their lifeblood. Continue reading

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The Empowered Audience and How It Changed Publishing, Advertising and Business

As technology revamped accessibility and mobility it also offered choices. It created an empowered audience. Continue reading

Posted in Digital publishing, Technology | Tagged , , , , , , , | 17 Comments

(Nearly) Live at Social Media Week: Has Technology Changed Everything?

New York Times sponsored panel discussion on the impact of technology on storytelling and content. Continue reading

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Americans Discover Vacation: Under the Influence of PR

As more Americans started to go on vacation there were more folks around ready to tell them where they should go. Continue reading

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When Big Data Comes Up Small

Big data is not a substitute for vision, for effective decision making or for leadership. And if you don’t bring that to the table, no amount of data is going to be big enough. Continue reading

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The Use and Misuse of Big Data

What is big data? It’s a lot of data. There is no need to try to come up with some more sophisticated definition. That’s all there is to it. It is what it is. Big data got big because so … Continue reading

Posted in Technology | Tagged , , | 4 Comments

Digital Deception: Wikipedia’s PR Problem

In June of this year a joint statement was issued by 11 PR firms promising to not try to edit Wikipedia articles about their clients without going through “proper channels.” Some of the biggest names in the business were part … Continue reading

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , | 23 Comments