Tag Archives: content marketing

What’s So Native About Native Advertising, Asks the FTC

Native is a form of advertising that the reader doesn’t really think is advertising. Continue reading

Posted in Digital publishing, Uncategorized | Tagged , , , , , , , , | 16 Comments

(Nearly) Live at Social Media Week: Has Technology Changed Everything?

New York Times sponsored panel discussion on the impact of technology on storytelling and content. Continue reading

Posted in Digital publishing, Social Media Week, Technology | Tagged , , , , , , , , | 7 Comments

Marketing Content, With Fingers Crossed

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading

Posted in Digital publishing, Uncategorized | Tagged , , , , , , | 2 Comments