Tag Archives: native advertising

What’s So Native About Native Advertising, Asks the FTC

Posted on January 4, 2016 by Ken Dowell

Native is a form of advertising that the reader doesn’t really think is advertising. Continue reading →

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Advertising: The Big Fail

Posted on October 4, 2015 by Ken Dowell

Does any other industry strive to give their audience what they don’t want? No wonder this is blowing up. Continue reading →

Posted in Digital publishing | Tagged , , , , , | 24 Comments

Marketing Content, With Fingers Crossed

Posted on July 31, 2014 by Ken Dowell

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading →

Posted in Digital publishing, Uncategorized | Tagged , , , , , , | 2 Comments