Tag Archives: content

(Nearly) Live at SXSW: Is This What the Future of Media Looks Like?

Buzzfeed, Vox execs discuss the future of media companies. Continue reading

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What’s So Native About Native Advertising, Asks the FTC

Native is a form of advertising that the reader doesn’t really think is advertising. Continue reading

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The Empowered Audience and How It Changed Publishing, Advertising and Business

As technology revamped accessibility and mobility it also offered choices. It created an empowered audience. Continue reading

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(Nearly) Live at Social Media Week: Has Technology Changed Everything?

New York Times sponsored panel discussion on the impact of technology on storytelling and content. Continue reading

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(Nearly) Live at Social Media Week – The Future of Publishing

Content will be created for mobile. Distribution will be through social networks. Monetization will come from native advertising. Is that the future of publishing? Or is that already the state of the state for media properties? Mobile, social and native … Continue reading

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What I Read (aka The Content I Consume)

I start each day with the expectation of getting around to a pretty full list of news and information. Or, to put it in more modern vernacular, I expect to consume a lot of content. I approach this task armed … Continue reading

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Marketing Content, With Fingers Crossed

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading

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