Tag Archives: sponsored content

Marketing Content, With Fingers Crossed

Posted on July 31, 2014 by Ken Dowell

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading →

Posted in Digital publishing, Uncategorized | Tagged , , , , , , | 2 Comments