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Tag Archives: marketing
Marketing Content, With Fingers Crossed
An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading
Posted in Digital publishing, Uncategorized
Tagged content, content marketing, digital publishing, marketing, media, native advertising, sponsored content
2 Comments
Digital Deception: Astroturfers
There are times I’ve been traveling and looking for a decent dinner option, so I checked the listed local restaurants that got a five-star rating on Yelp. The last time I purchased a TV, faced with numerous choices that all seemed pretty … Continue reading
Posted in Digital Deception, Digital publishing
Tagged Amazon, astroturfers, Digital Deception, digital publishing, marketing, online reviews, SEO, Yelp
23 Comments
The Content Quality Quest
If you have been anywhere near the neighborhood of digital publishing in the last couple years you may have heard some discussion about quality content. In fact you might have heard quite a lot about it. It has been posed … Continue reading
Posted in Digital publishing
Tagged digital publishing, Google, marketing, quality content
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Vote for the Ugliest Pirate Giveaway T-Shirt
I attend a fair amount of sporting events. Thus from time to time I am handed a t-shirt as I walk through the turnstile. This year I got two especially ugly ones. Both came from teams that use the name … Continue reading
How I Learned to Use SEO Like a Tabloid Headline Writer
I wrote this blog post for Beyond PR and was immediately set upon by the SEO community as you can see from the comments. Good chance that a lot of those members of the SEO community have since re-imagined themselves and … Continue reading
Posted in Digital publishing
Tagged algorithms, digital publishing, Google, marketing, quality content, search, SEO
3 Comments
Assholes vs. Facebook
I wrote this short review of the book Assholes: A Theory by Aaron James on Goodreads https://www.goodreads.com/review/show/634449320. As I usually do with my Goodreads reviews I shared it on Facebook. The next time I went to my time line on … Continue reading
Posted in Book reviews
Tagged algorithms, books, Facebook, Goodreads, marketing, quality content
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