Tag Archives: SEO

The Art of Audience Development and Why It Matters

For publishers of all types, audience development has become their lifeblood. Continue reading

Posted in Digital publishing | Tagged , , , , , , , , , , | 5 Comments

Digital Deception: Astroturfers

There are times I’ve been traveling and looking for a decent dinner option, so I checked the listed local restaurants that got a five-star rating on Yelp. The last time I purchased a TV, faced with numerous choices that all seemed pretty … Continue reading

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , | 23 Comments

Digital Deception: The Online Makeover

We live in a world where facelifts and hair transplants and tummy tucks are commonplace. Most of us know someone who has had a nose job or a breast enhancement. We endure these surgical or chemical treatments in the expectation … Continue reading

Posted in Digital Deception, Digital publishing | Tagged , , , , | 11 Comments

How I Learned to Use SEO Like a Tabloid Headline Writer

I wrote this blog post for Beyond PR and was immediately set upon by the SEO community as you can see from the comments. Good chance that a lot of those members of the SEO community have since re-imagined themselves and … Continue reading

Posted in Digital publishing | Tagged , , , , , , | 3 Comments