Category Archives: Digital publishing

WashPo’s Baron: The Future of News is About Entrepreneurs and Ideas

Posted on November 19, 2014 by Ken Dowell

Washington Post Executive Editor Marty Baron tells FIU students “nothing is more important than ideas.” Continue reading →

Posted in Digital publishing | Tagged , , , , | 2 Comments

Digital Deception: Is Fake News a Laughing Matter?

Posted on November 9, 2014 by Ken Dowell

It is not just clickbaiters that use fake news to accomplish their goals. It has also reportedly been a tactic of both the FBI and the Republican Party. Continue reading →

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , , , , | 26 Comments

(Nearly) Live at Social Media Week – The Future of Publishing

Posted on September 24, 2014 by Ken Dowell

Content will be created for mobile. Distribution will be through social networks. Monetization will come from native advertising. Is that the future of publishing? Or is that already the state of the state for media properties? Mobile, social and native … Continue reading →

Posted in Digital publishing | Tagged , , , , , , | 4 Comments

Digital Deception: Wikipedia’s PR Problem

Posted on September 18, 2014 by Ken Dowell

In June of this year a joint statement was issued by 11 PR firms promising to not try to edit Wikipedia articles about their clients without going through “proper channels.” Some of the biggest names in the business were part … Continue reading →

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , | 24 Comments

What I Read (aka The Content I Consume)

Posted on September 2, 2014 by Ken Dowell

I start each day with the expectation of getting around to a pretty full list of news and information. Or, to put it in more modern vernacular, I expect to consume a lot of content. I approach this task armed … Continue reading →

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Digital Deception: Sockpuppeteers

Posted on August 27, 2014 by Ken Dowell

Wikipedia defines a sockpuppet as an online identity used for the purposes of deception. The Urban Dictionary has some more colorful definitions: “A fake personality, usually a ‘friend’ or ‘sister’ created by a drama queen/king for the sake of defending … Continue reading →

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Marketing Content, With Fingers Crossed

Posted on July 31, 2014 by Ken Dowell

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading →

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Digital Deception: Astroturfers

Posted on July 28, 2014 by Ken Dowell

There are times I’ve been traveling and looking for a decent dinner option, so I checked the listed local restaurants that got a five-star rating on Yelp. The last time I purchased a TV, faced with numerous choices that all seemed pretty … Continue reading →

Posted in Digital Deception, Digital publishing | Tagged , , , , , , , | 23 Comments

Digital Deception: Do Your Viewers Have a Heartbeat?

Posted on July 22, 2014 by Ken Dowell

One of the promises of the mature Web is the ability to track, to generate data about how many views and visitors come to a site and who they are. But with the availability of that data comes a vulnerability. … Continue reading →

Posted in Digital Deception, Digital publishing, Technology | Tagged , , , , , , , | 21 Comments

Digital Deception: The Online Makeover

Posted on June 23, 2014 by Ken Dowell

We live in a world where facelifts and hair transplants and tummy tucks are commonplace. Most of us know someone who has had a nose job or a breast enhancement. We endure these surgical or chemical treatments in the expectation … Continue reading →

Posted in Digital Deception, Digital publishing | Tagged , , , , | 11 Comments