Tag Archives: media

The Empowered Audience and How It Changed Publishing, Advertising and Business

Posted on April 12, 2015 by Ken Dowell

As technology revamped accessibility and mobility it also offered choices. It created an empowered audience. Continue reading →

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WashPo’s Baron: The Future of News is About Entrepreneurs and Ideas

Posted on November 19, 2014 by Ken Dowell

Washington Post Executive Editor Marty Baron tells FIU students “nothing is more important than ideas.” Continue reading →

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(Nearly) Live at Social Media Week – Journos With Their Ear to the Ground

Posted on September 23, 2014 by Ken Dowell

If you attended a panel discussion with the title “From Headlines to Hashtags” you might expect to find a group of media types talking about how social has become a key distribution platform, about how they promote themselves and their … Continue reading →

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What I Read (aka The Content I Consume)

Posted on September 2, 2014 by Ken Dowell

I start each day with the expectation of getting around to a pretty full list of news and information. Or, to put it in more modern vernacular, I expect to consume a lot of content. I approach this task armed … Continue reading →

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Marketing Content, With Fingers Crossed

Posted on July 31, 2014 by Ken Dowell

An oft-cited story in the marketing industry this summer has been the Forrester survey of 113 BtoB marketers in which 51% characterized their content marketing efforts as only “somewhat effective.” That after an earlier Content Marketing Institute survey that found 42% … Continue reading →

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(Nearly) Live at Internet Week NY — The Media Sessions

Posted on May 22, 2014 by Ken Dowell

The Future of Digital TV In the future we won’t make the distinction between digital and traditional TV content producers, according to Terence Kawaya, founder and CEO of LUMA Partners. They will both make short-form and long-form content to be … Continue reading →

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Three Phases of Online Media — ISOJ 2014

Posted on April 4, 2014 by Ken Dowell

Jim Bankoff, chairman and CEO of Vox Media, described the three phases of online media at his keynote presentation today at the International Symposium on Online Media in Austin. The first phase is porting to the web. This is probably … Continue reading →

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